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McCormick Flavor Forecast Trend Report

First-Ever Grilling Edition Fans the Flames of Flavor

HUNT VALLEY, Md. (April 22, 2010) – The sweet, spicy combination of red chili sauce and mango is one of seven flavor pairings America will be layering on this grilling season. The experts at McCormick have lifted the lid on the first-ever Grilling Edition of their signature Flavor Forecast, identifying top sizzling pairings and summer flavor trends.

“This season, expect to see backyard grillers experimenting with flavor layering – high-impact combinations of rubs, marinades, glazes and more – to boost flavor before, during and after grilling,” said Kevan Vetter, Executive Chef at McCormick. “Another exciting trend is taking cues from traditional cocktail flavors and ingredients – rediscovering them as inspiration on the grill.”

Here are the top five trends turning up the heat on flavor this year, according to the McCormick Flavor Forecast 2010: Grilling Edition:

  • Backyard Bistro - The surging popularity of at-home entertaining continues as grillers recreate the foods and flavors from their favorite eateries.
  • Layer It On! - Grill masters are embracing creativity by merging marinades, rubs, brines, mops, sauces and more.
  • Fired Up Fruit - Grilled fruits are being skewered alongside meats, pureed to make tenderizing marinades, and chopped for salsas and relishes.
  • Ethnic Sizzle - Nearly every cuisine around the globe claims a place on the grill – especially current favorites like Caribbean, Latin, Thai, Vietnamese and Indian.
  • Shaken, Stirred & Grilled - Using flavorful spirits in place of vinegars or other liquids is paving the way for new combinations like mojito marinades and bourbon-spiked pork tenderloin.

These delicious driving forces will showcase flavors that combine everything from sweet and spicy to warm and smoky, according to Vetter. The experts at McCormick have identified these seven pairings:

  • Applewood & Plum - Juicy plums accent the smokiness of applewood and add adventurous flair to all-American barbecue. TRY IT: Applewood Grilled Shrimp & Plum Salad with Cinnamon-Honey Dressing 
  • Cilantro & Lime – Cutting across the diverse cuisines, this bright and zingy pair is a refreshing taste of summertime. 
    TRY IT: Tequila-Lime Skirt Steak with Avocado Chopped Salad
  • Rosemary & Fig – Figs are an unexpected and  regionally inspired match for aromatic rosemary.  
    TRY IT: Tuscan Grilled Lamb Chops with Warm White Beans Provençal
  • Chipotle & Maple – This culinary comingling delivers an updated take on smoky, spicy and sweet. 
    TRY IT:  Grilled Chipotle-Maple Salmon with Wilted Spinach
  • Brown Sugar & Bourbon – A versatile duo that brings a delicious dose of Southern charm to the patio. 
    TRY IT: Brown Sugar Bourbon Pork Tenderloin with Grilled Cornbread and Peaches
  • Cinnamon & Coffee – Bold and confident – with just the right edge of bitterness. 
    TRY IT: Cinnamon Mocha Ice Cream Sandwiches with Grilled Strawberries

  • Red Chili Sauce & Mango –The unmistakable flavor of mango takes hot or sweet red chili sauce far beyond mere “condiment status.”  
    TRY IT: Thai Grilled Flatbread with Mango & Sweet Chili Sauce

For more on these grilling trends and flavors, visitwww.flavorforecast.com. Recipes and grilling tips, are available atwww.grillmates.com and www.lawrys.com.

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About the Flavor Forecast 
For the past decade, McCormick has identified emerging flavors through an annual forecast. This year, McCormick has taken an in-depth look at grilling with an eye on the latest trends fueling the flames of flavor.

About McCormick 
With an extensive network of researchers, trend experts, chefs, home economists, food technologists, and sensory analysts, McCormick & Company, Inc. keeps its finger on the pulse of flavor. McCormick was founded in 1889 in Baltimore, Maryland. Today it is a global leader in the sale of spices, herbs and seasonings. McCormick sources high quality ingredients from far-reaching destinations to bring a world of flavors to consumers.